Microsoft now offers free versions of its core products online. It realized that users had dynamic and easy-to-use options, and it knew it had to do something more to compete. They started to see Microsoft as stodgy, and Microsoft noticed. Today's employees have spent years using these convenient, free and well-integrated calendar apps. People got used to using these calendar apps, which users could integrate with web-based versions if they wanted to do so. They were manufacturing branded phones, so they could include their calendars as standard. In this, Apple and Google were ahead of the game. The more these professionals were on the go, the more they started to demand the ability to schedule and view their calendars from their smartphones and tablets. The nature of work changed, and employees were no longer tied to their desktop computers. Once upon a time, Office 365 was a corporate behemoth that ran every aspect of your working life, and you had little choice but to schedule all of your meetings through Outlook.Īfter a while, Microsoft started to get complacent.
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